Earlier this month I had the pleasure of visiting B&H at their flagship superstore in New York City thanks to my friend Yechiel Orgel. You can view a nice little video here that gives you a peek into the store, and what I saw, but I thought I’d share more than you might see in the video.
When you go to B&H you’ll notice what I did when i was there – this place is clean and well organized with every gadget you’d ever want to play with! However, I had the luxury of getting the grand tour from Yechiel and Hershel Waldner, the Marketing Supervisor of B&H. Hershel is a kind man who you can immediately tell really cares about every B&H customer.
More importantly Hershel and B&H care about the experience every customer has while they are at B&H, so he’s quick to point out all of the details that they take care of to make sure your shopping experience is as pleasant as possible. Little things like making sure everything is working, demos of as many products as possible are out on the floor for you to enjoy, clutter and inventory are hidden out of sight, and the staff is there to both educate you and answer your questions – not harass you with high pressure sales tactics! This is why B&H staff is not on a commission, so they are free to sell you a cheaper product and I can testify that I saw that happen first hand while in the store on my trip!
Do they have…
Have you ever gone to an electronics store hoping to see if they had the product you wanted? More importantly, did you ever wonder how a third party accessory might work with a product you are considering? At B&H they have everything including configurations that demonstrate third party add-ons on products like video cameras shown below:
They even have used gear section (a small portion shown below) that rivals most retail camera stores!
Did you know they sell Apple products?
I was surprised to see how many Apple products B&H carries – in fact, they had more stuff on display in their store than I’ve seen in some Apple stores!
Redefining Customer Service
Have you ever heard your parents or grandparents talk about the good old days when customer service was a store’s first priority? Well at B&H it’s like a flashback to those days because everyone I met in the retail store was very courteous and friendly. During my tour I got to see and hear first hand beginners ask some really basic questions, and the staff was great at responding in ways that the customers could understand.
Despite all the stores in New York, people still line up to get into B&H as soon as it opens!
Why doesn’t B&H do pre-orders?
During my tour I asked Hershel a question that has always bothered me - why doesn’t B&H do pre-orders? His response was simple - “we don’t want to disappoint our customers, so we only make products available online when we know we can fulfill the order in a reasonable time-frame.” While I’m still not sure I think it’s the best decision for them from a strategic standpoint, I can appreciate their willingness to potentially lose sales to keep from disappointing their customers. That’s the B&H way, and it’s why I’ve never been let down by them.
I’m proud to shop at B&H
Great service and a huge selection have made B&H famous since 1973 and it’s one of the many reasons why I bought my first DSLR from them. It’s their success that also helps them have some very competitive prices and a no-hassle return policy that keeps me coming back to B&H.
I’m proud to partner up with B&H and include links to their site for many of my articles because I know they are a company you can trust and they offer a fair price. I’m also happy to disclose that I get a commission when you purchase from B&H using my links, so I appreciate your support by ordering through this site when you are ready to make your purchases. My partnership with B&H and other partners has helped sustain this blog and helped it to grow so that I can bring you the content you’ve come to appreciate on this site.
If you are ever in New York City, I highly encourage you to check out their store. It’s a great experience and a lot of fun, so make sure you give yourself several hours and send the family off to a museum or something!
Tip: Leave your credit card with a friend or else you might max it out while you are here – they’ve got some REALLY cool stuff!