Thoughts on the new Fujifilm X100T, X-T1 Graphite & More announcements

Ok, I’ll admit it – I’m a bit of a Fujifilm fan boy because I’ve had quite a bit of enjoyment out of reviewing and owning X-series cameras. As a result, I get excited to hear about what’s new when new models are released. Amidst all the hoopla around the iPhone 6 announcement, I almost missed this one!

Fujifilm X100T Digital Camera

The Fujifilm X100s is a very good camera that I enjoyed reviewing quite a bit. I was very surprised when I had discovered a new replacement was already being released. The full press release is here, but the highlights are an improved rear LCD & hybrid viewfinder, finer grain control on things like the aperture ring, exposure compensation dial, and up to 7 programmable buttons. While interesting, I’m not seeing anything here that makes this camera worthy of an upgrade so this one will be lower on my review priority list than the new lenses mentioned later.

When I see the back of this camera I get concerned as it appears they’ve decided to standardize on the X-T1 selector buttons that didn’t work very well on the X-T1 unit I reviewed.

X100T Rear View featuring X-T1 selector buttons :(

Here’s the X100s Rear Screen view which shows a smaller screen than the new X100T but a new button layout which means some relearning for loyal X100 users. While I welcome the new display, I much prefer the x100s rear view design. From what I see everything on top and in front of the camera on the X100T improves for the better, so this may not be an issue for some.

X100s Rear View

One thing that perplexes me is why can’t Fujifilm just settle on one design? In my opinion, the best rear panel design in the Fujifilm line up is the X-E2, which is why I bought one myself:

X-E2 Rear View

This was a good design that worked and people liked it. I’m all for innovation and trying new things, but the new body changes seem to be making things worse rather than better.

New X-T1 Graphite Edition – Now Featuring Hard To Read Controls!

Fujifilm X-T1 (Graphite Silver Edition) - Rear View
Pay $200 more to have harder to read controls – hum?

I think one of the things that gets people excited about the Fujifilm X series cameras is their cool retro style, and the silver editions are always a big hit. Over time I’ve discovered that the black ones are infinitely more usable in the real world because they resist scratches better and are easier to read in the bright sunlight. However, I’d still call all of the past silver editions as usable. However, I’m really perplexed by the press photo shown above of the rear of the X-T1 because even in the photo the controls are hard to read. Perhaps it is just a bad photograph, but I can certainly imagine that the black on graphite text is going to be a challenge to read in the real world use.

I’m also saddened to see that in designing a new camera body that they didn’t use the opportunity to come up with a better selector button design like they have in the X-E2.

As a camera, the X-T1 is fantastic – one of my favorite Fujifilm’s – but this edition doesn’t inspire much confidence. My advice is to stick with the black X-T1. At the time of this writing it is $200 cheaper and has easier to read controls.

Now for the really fantastic news – finally the ultimate zoom lens for portrait photographers!

Fujifilm XF 50-140mm f/2.8 R LM OIS WR Lens

Without question, my most beloved lens for real world shooting is my 70-200mm f/2.8 with image stabilization. As a result, I was thrilled to see Fujifilm XF 50-140mm f/2.8 R LM OIS WR Lens which has an 35mm effective focal length of 76 - 213 mm – close enough!

I want this lens big time as it’s the perfect zoom lens for how I enjoy photographing people. Granted, the 56mm f/1.2 I’ve tested has been one of my favorite thus far – it’s tough to live without a zoom in a camera system that is designed to be compact. Of course, some might say that this lens is too big for that reason, but personally I’m glad to see see it added to the line up.

Here’s more info on Fujifilm’s site about this cool new lens.

New 56mm f/1.2R APD – for bokeh junkies who thought the current 56mm f/1.2 wasn’t good enough

Fujifilm XF 56mm f/1.2 R APD Lens

The still fairly new XF 56mm f/1.2 R is a fantastic lens, so I’m perplexed why a company with so many other needs in the lens department would release a new variant so soon. The answer lies in the APD designation which is supposed to offer much better bokeh than what is possible in the regular version – at a $500 premium. I’ll definitely have to test this lens because I was extremely happy with the bokeh of the non APD version that I tested as shown in the photo below, so I can’t see how the new one will really be $500 better.

However, for some more is better, so it’ll fun to be give it a try and see how it goes. However, it would have to be pretty incredible for me to recommend it over the existing 56mm which is a brilliant lens.

Here’s more info on Fujfilm’s site about APD.

For the record, I saw no problems with the bokeh from the original:

The original XF56mm f/1.2R does NOT have APD,
but I thought its bokeh quality was outstanding
(FUJIFILM X-E2, f/1.2 @ 56 mm, 1/300, ISO 400, No Flash – Unedited)

Conclusion

I’ll definitely get the lenses in for review, but I’ll not bother with the hard to read X-T1. The X100T will be in the queue for when I’m done with the lenses, or sooner if I get enough requests.

Share your thoughts – is this great news or would you have rather seen something else by Fujifilm announced?

[NOTE: Comments are not auto approved due to spam bots, so please only submit once and be patient for the comment to appear – sometimes days later. I do read every one!]

Where to order

Click the links above learn more or order from B&H. My friends at Adorama have a cool landing page for all of the new Fujifilm products featured here as well.

Other articles you may enjoy

If you enjoyed this article, you may also enjoy these:

• Fujifilm X100s
• Fujifilm X-E2
• Fujifilm X20 (X30 Review coming later this year)
• Fujifilm XPro-1
• Fujifilm XQ1 (vs X20 & Canon s110)
• Fujifilm X-S1
• Fujifilm X-T1 (includes 18-55mm & 23mm lens reviews)
• Fujifilm X-E1, X100s, X20 & X10 Compared
• Fujifilm XF 56mm & XF 10-24mm Lens Review

Disclosure

If you make a purchase using links found in this article, I may make a commission. It doesn’t cost you a penny more, but it does help to support future articles like this.

REVIEW: Fujifilm X-T1 with XF 23mm–The Greatest Fujifilm Camera & Lens Combo Ever? (Part III of III)

Fujifilm X-T1 Mirrorless Digital Camera

I’ve reviewed a lot of Fujifilm products, and there is no question that the X-T1 is an impressive camera on many levels. I’m not ashamed to admit that over time I’ve become a bit of a fan boy of the X-Series simply because they do so many things right. However, I also review a lot of cameras from other makers so I’m not blind to the fact that these cameras are far from perfect.

On paper this camera seems to be the perfect one and when I look at the images I’m very satisfied with what I see, but I’m also a X-E2 owner so is this one so much better that it warrants an upgrade?

To find out I decided to do an extended review which is much longer than I often allow for a camera. This was partially due to my busy schedule, but also because I wanted to really live with this camera as if it were my own and see if it one that I’d keep or return. As a result, I had to break up my review into three parts and honestly I probably could have done a fourth. Here’s the first two:

• REVIEW: Fujifilm X-T1 with 18-55mm & XF 23mm Lenses (Part I of III)
• REVIEW: Fujifilm X-T1 w/ XF 23mm –Unedited Real World Shots (Part II of III)–High ISO, Bokeh and More…

While I tested with the very respectable Fujifilm XF 18-55mm f/2.8-4 R LM OIS Kit Lens lens, my love for the x100s and rumors of the awesomeness of the Fujifilm XF 23mm f/1.4 R Lens had me reaching for the 23mm more often than the kit lens. Sure, I eagerly await the chance to test the Fujifilm XF 56mm f/1.2 R Lens, and Fujifilm XF 10-24mm f/4 R OIS Lens, but I didn’t have a chance – for now.

I loved this camera in many ways, but there were also things I hated which had a significant impact on my final opinion. Read on to see what I loved and hated about this camera.

Burst Mode Performance

f/4 @ 46.3 mm, 1/350, ISO 12800, No Flash (18-55mm)

I tried a variety of scenarios and I was very pleased at the burst mode performance of this camera with the continuous auto focus mode engaged. It did an above average job of detecting the right subject and tracking that subject sufficiently as well as sufficiently switching when I’d want to if I were personally controlling the innards of this camera.  The buffer was slow to fill which meant that I could rattle off 22 images with RAW+JPEG Fine enabled before the buffer would hiccup. At 8fps, that’s enough to catch most action situations. If you go just JPEG then I was able to get 46 before it dropped from full speed and nothing would cause the buffer to fill completely with either RAW or JPEG. Of course my test conditions are in blackness with manual settings so your performance in the real world will be slower, but the takeaway here is that this is very fast burst mode camera.

Here’s more info from the creators at Fujifilm about this camera’s excellent burst mode performance.

For my testing I used this card, but Fujifilm says maximum performance will be possible with a UHS-II card.

AutoFocus Performance Indoors

f/7.1 @ 20.5 mm, 1/60, ISO 2500, Flash

With burst mode and sufficient ISO this is the first Fujifilm that I feel comfortable recommending for parents as being suitable for kids. What’s more it has a very good flash with a quick refresh rate that makes it great for capturing wild toddlers and pre-schoolers as shown above (in single shot mode only).

The fact that the flash can be used in single shot mode at a rate of about one shot per second means that parents can often get shots that would be impossible with many cameras they’ve used in the past.

With that said, all isn’t not perfect in paradise. There were plenty of focus misses indoors as this camera struggles at times to find focus as I’ve always seen with Fujifilm cameras. A good DSLR like a 5D Mark III or Nikon D7100 will destroy it when it comes to AF performance, but in skillful hands with manual settings and sufficient contrast you’ll typically get a keeper shot out of your burst mode series without the flash.

I wouldn’t call this the perfect camera for parents, but it’s definitely the best performing mirrorless I’ve used with my hyperactive son.

Bookshelf Test

The following sample images were all taken on a tripod with a timer and no flash. The images are not processed in any way (no crop, rotate, sharpen, nothing). These are the in-camera jpeg’s that have simply been renamed and uploaded. You can click the photos to download the original files and you can visit the gallery to get more samples not featured in this article.

f/5.6 @ 23 mm, 5.3s, ISO 200 XF 23mm

While the gallery has shots with the 18-55mm kit lens, the best results are with the best lens so I’m focusing on the XF 23mm for my bookshelf comments. Simply put, this is a sharp lens with very good results that compare favorably to the Sony a7 but not quite as jaw dropping as the a7R. Since this camera is much more usable overall and has better in-camera processing (for those who care about the JPEG’s), I’d personally take this camera over the Sony’s – especially since Fujifilm has a better lens selection for the X mount cameras (compared to Sony’s E mount).

Minimal Diffraction 

f/16 @ 23 mm, 30s, ISO 250 XF 23mm

Like the x100s, this camera shows remarkably good image quality even when a sharp lens is closed down to its largest f-stop. The XF 23mm has a range of f/1.4 to f/16, and at f/16 it is pretty sharp edge to edge without a significant drop off as you’d see with cameras with optical low pass filters. Fujifilm claims on the x100s that they’ve virtually eliminated diffraction with lens modulation optimiser, and from what I see here I’d say they have accomplished it on the X-T1 as well. This is a huge feature for landscape shooters who want the depth of field without the tax of soft images.

Don’t believe me? Click the two bookshelf images above shot at f/5.6 (the sharpest aperture of the XF 23mm lens) and f/16 (it’s largest f-stop number). While the f/16 is a tad bit softer, I suspect that is more of a factor of the lens itself than the camera sensor. What’s more, it’s a very sharp image for f/16 that I’d have no reservations using for my own landscape shots. On my Canon cameras, I’ll typically start to worry about diffraction after f/11 and use large f-stops with caution, but not with the X-T1.

ISO Noise

f/4 @ 23 mm, 1/10, ISO 6400 XF 23mm with Noiseware Landscape Preset
Click here to see the NR –2 version as it came out of the camera

As I’ve mentioned in most of my other Fujifilm reviews, if you want the best results at higher ISO for this camera you MUST set the Noise Reduction setting to –2. The in-camera noise reduction is horrible, so you’ll be much better off using a product like Noiseware (Tutorial) to preserve the maximum amount of detail and remove the most noise. You can click the photo above to see the full size version with Noiseware’s Landscape preset noise reduction or click the link below to see the full-size version as it came out of the camera with the –2 setting (which honestly would print just fine without noise reduction).

I’d classify ISO 6400 as suitable for commercial work with Noiseware and 12,800 & 25,600 usable for personal work. While people may find some faults in this camera, ISO noise shouldn’t be one of them.

It should be noted that while Fujifilm advertises ISO 51,200, I only tested using the default camera controls up to H2 which maps to 25,600. H1 and H2 may be programmed to be 1 stop greater allowing for 51,200, but I saw no practical reason to test that feature. The quality I saw at 25,600 clearly is the maximum resolution I would feel comfortable using on a limited basis, and practical speaking I’d try to stay at 12,800 or less whenever possible.

Hands On Video Review

Fujifilm also has a great mini-site on this camera here. I encourage you to check it out, but come back here when you are done!

Compared to the X-E2, X-Pro1, x100s and Sony a7/a7R

f/16 @ 23 mm, 0.6s, ISO 200, Tripod (XF 23mm lens)
The x100s sealed body means no dust spots as I ended up with here on the X-T1

While the lack of an optical viewfinder on the X-T1 might turn some people off, I’m glad that Fujifilm elected not to put the expensive hybrid viewfinder found in the X-Pro1 and x100s in this camera. The electronic viewfinder on the X-T1 one is so good that I honestly don’t miss it, and the real-time exposure and focus peaking really deals with any concerns about low light scenarios.

I have despised electronic viewfinders (EVF’s) because so many I’ve used have been terrible, but 2014 seems to be the year of the great EVF!  What’s more, the X-T1’s is a lot bigger and better than any other models I’ve used. In fact, the EVF reminds me a lot of the optical viewfinder of my 1D X which is one of my all-time favorite optical viewfinders, yet it features more data and overlays than I get on my 1D X so I find it to be better overall.

Subjectively speaking, I’d call this viewfinder slightly better overall in terms of practical usability than the Sony a7/a7R, but the Sony’s are very impressive too.

The focus speed, burst mode, and the lack of any shutter lag whatsoever make the X-T1 SIGNIFICANTLY better than any previous Fujifilm that I’ve used. The x100s is pretty good, but the fact that I can change lenses and still get better performance on the X-T1 than on my X-E2 really makes me love this camera.

As a video camera, Fujifilm’s suck – big time. The Sony a7/a7R and just about any other camera wins that battle hands down over Fujifilm. You can see some video examples in the gallery here which simulate a standard consumer handheld video shooting result.

X-T1 Selector Buttons shown up top,
X-E2 shown at the bottom

The obvious place where the X-T1 wins hands down is its wealth of knobs that make it very easy to get the settings you want without fumbling through menus. This is great and it makes this camera one that’s easy to love, but the damn selector button change makes that part of this camera totally useless. Given the importance of the selector buttons, this is the ONLY thing that holds the X-T1 back from being the best overall Fujifilm camera ever made.

Aside from that design which I very much dislike, the X-T1 wins hands down with a better grip and overall layout of all the controls. I’ve seen a complaint about the record button being too easy to hit, but I never accidentally hit it. I would prefer to see that button be programmable (which seems doable with a firmware update) so that I could change or disable its functionality, but personally it never tripped me up once.

Conclusion

I said in my first article that the selector buttons on this camera are so bad that I couldn’t buy or recommend this camera due to this horrifically bad design, and I’m sticking to that. If it weren’t for that horrifically bad feature, I’d declare this camera my 2014 Camera of the Year until something else comes along this year to take that title. This camera is THAT GOOD, but the selector buttons are THAT BAD!

The folks at Fujifilm are smart and I don’t think I’m alone in my disdain for these unusable selector buttons. I’d personally pay money to change them out with the old kind (similar to feature upgrade programs Canon offered for the 5D Mark II/7D and Nikon offered for the D3). With that change I could easily see myself upgrading my X-E2 to to this camera because it’s just so much more enjoyable to use in every other way.

Fujifilm has been great at listening to customer feedback and issuing significant firmware updates to improve their cameras. However, their response for the selector buttons issue has been puzzling.

I wish they’d offer an upgrade program to get the better buttons or crank out a new model (like Nikon did with the D610). 

The selector button issue aside, if you are in the market for the best overall mirrorless camera money can buy the X-T1 is at the top of the list. Sure the Sony a7/a7R will win in some categories, but when you look at the entire user experience and system quality – the X-T1 is at the top of the heap.

If you haven’t already, please be sure to check out the other parts of this review here:

• REVIEW: Fujifilm X-T1 with 18-55mm & XF 23mm Lenses (Part I of III)
• REVIEW: Fujifilm X-T1 w/ XF 23mm – Unedited Real World Shots (Part II of III)–High ISO, Bokeh and More…

Where to order

Click here to learn more or order it on the B&H web site. My friends at Amazon have it available here.

Click here to order the Fujifilm XF 23mm f/1.4 R Lens.

Other articles you may enjoy

If you enjoyed this article, you may also enjoy these:

• REVIEW: Fujifilm X-T1 with 18-55mm & XF 23mm Lenses (Part I of III)
• REVIEW: Fujifilm X-T1 w/ XF 23mm –Unedited Real World Shots (Part II of III)–High ISO, Bokeh and More…
• Fujifilm X-E2
• Mirrorless Mover Review and the Think Tank Photo TurnStyle 20 – great bags for this camera!
• Fujifilm XPro-1
• Fujifilm X20 (My personal P&S camera)
• Fujifilm X100s
• Fujifilm X-M1 Preview
• Fujifilm XQ1 (vs X20 & Canon s110)
• Fujifilm X-S1
• Fujifilm X-E1, X100s, X20 & X10 Compared
• Sony a7 (includes Samyang lens)
• Sony a7R
• Nikon D7100 - A Mini D800?
• Olympus OM-D E-M5 (with 2 lenses)
• Panasonic GF6 & LX1
• Canon 70D (Part II)
• Canon Rebel T5i/700D
• Canon EOS M
• Photographers Gift Guide / Recommendations
• Things You Need AFTER You Buy Your New Camera - Must Have Photography Accessories
• HOW TO: Drastically Improve Your Handheld Shots

Disclosure

If you make a purchase using links found in this article, I may make a commission. It doesn’t cost you a penny more, but it does help to support future articles like this.

I’d like to thank B&H for loaning me this equipment for this review.

PRESS RELEASE: Fujifilm Releases New Cameras & the XF56MM F1.2R lens for CES 2014

This week is the Consumer Electronics Show (CES) and Fujifilm has a bunch of new product releases. Check out the press release below complete with images of the latest products that are linked to the B&H search engine.

I’ll be in Vegas this week checking all these cameras out, so if you want any first hand “hands on” info after Friday feel free to contact me.

Fujifilm Puts Photographers First At The 2014 Consumer Electronics Show

Fujifilm’s professional and consumer imaging products give users amazing image quality with an unforgettable user experience 

Valhalla, N.Y., January 6, 2014 – FUJIFILM North America Corporation is showcasing a broad range of photo and imaging solutions for photographers at the 2014 Consumer Electronics Show in Las Vegas, from January 7-10. Fujifilm is committed to developing and building its innovative technologies to create exciting and advanced products, while at the same time enhancing to the lives of consumers and businesses everywhere.

“Fujifilm believes that taking – and sharing – images are fundamental activities that help people capture their most memorable moments, and our line of products represent our commitment to that experience,” said Go Miyazaki, president and chief executive officer, FUJIFILM North America Corporation. “From our premium picture-taking products, including the award-winning X-Series, to our stunning image printing capabilities in the FRONTIER-S DX100, Fujifilm is dedicated to enhancing the entire picture-taking process.”

Fujifilm will showcase its complete line up of products and services at CES 2014 in exhibit booth #13013, Center Hall, Las Vegas Convention Center. Following is a summary of these offerings:

Premium Digital Camera Systems

X-Series Digital Cameras

x100s Now in Black!!! (x100s Review)

At CES 2014, Fujifilm is showcasing its award-winning, professional grade X-Series digital cameras. Developed to appeal to professional photographers and advanced amateurs that appreciate fine craftsmanship, the FUJIFILM X-Series digital cameras combine the highest caliber FUJINON lenses and advanced APS-C X-Trans sensors with the latest EXR image processing technology to deliver amazing image quality.

For 2014, Fujifilm proudly introduces two additions to its X-Series lineup – the FUJIFILM X-100S Black and the FUJINON XF56mmF1.2 R.

For the first time, the professional-grade FUJIFILM X100S digital camera will be available in a sleek all black design. The award-winning X100S features a technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II. The X100S uses a bright FUJINON 23mmF2 fixed lens that delivers amazing image quality from edge to edge, all within a compact and superbly-built body.

The FUJIFILM X100S combines three high-performance Fujifilm components that together defy ordinary digital camera limitations, and gives photographers a uniquely-advanced professional digital camera experience. By using Fujifilm’s X-Trans CMOS II Sensor, EXR Processor II and FUJINON 23mm F2 fixed lens, the X100S is capable of the world’s fastest autofocus speeds of up to 0.08 seconds⁽¹⁾, and increases its image resolution by 25%⁽²⁾ and reduces noise by 30%⁽³⁾ over the first generation X100.

FUJINON XF56mm F1.2R

Fujifilm XF 56mm f/1.2R

The FUJINON XF56mmF1.2 R is a premium portrait lens with an 85mm^*4 equivalent that fits all FUJIFILM X-Series interchangeable lens cameras. The XF56mmF1.2 R is lightweight and less than half the size of an equivalent full-frame camera lens^*5 for easy, comfortable use. The XF56mmF1.2 R also has a metal aperture ring for a premium quality feel and offers incredible speed and silence in the studio, perfect for the professional portrait photographer.

The FUJINON XF56mmF1.2 R lens has a new optical design that features 11 elements in 8 groups, and includes two ED (extra low-dispersion) elements and one double-sided aspherical element, plus four elements with a convex surface facing the subject, which combine to reduce spherical and chromatic aberrations for superior images.

FinePix Digital Cameras

FinePix S1

FinePix XP70

FinePix S9400W

FinePix 8600

Fujifilm will also showcase its new line of powerful, feature-packed FinePix digital cameras that are specially designed to give consumers an enjoyable user experience that fits their lifestyle. The new FinePix cameras include:  the FinePix S1, a “weather resistant” super zoom camera; the FinePix XP70 rugged, go-anywhere waterproof point and shoot; the super-zoom FinePix S9400W bridge camera, with advanced image stabilization and WiFi functions; and the pocket-friendly long-zoom FinePix S8600 with a versatile 36x zoom 25-900mm lens.

INSTAX Printer and Camera

At CES 2014, Fujifilm is showcasing the all-new INSTAX instant film printer and camera, the INSTAX SHARE Smartphone Printer and the Mini 90 Neo Classic.

INSTAX SHARE SP-1 Printer

The all new INSTAX SHARE SP-1 Printer lets customers print mobile photos instantly from their smart phone or tablet, anywhere, anytime. The INSTAX SHARE SP-1 acts as its own WiFi hotspot, and works with both iOS and Android to give you instant film prints from any picture stored on your device.

With the user-friendly INSTAX Share App, available on both iOS and Android, it’s a snap to print pictures with just a couple of taps on your device. There is also a wide range of unique editing functions and templates to let users get creative with their smartphone images and INSTAX mini film. The INSTAX SHARE SP-1 can also print “real time” information on the film prints, including date and time, location and weather conditions.

INSTAX Mini 90

Fujifilm will also have the new, INSTAX Mini 90 Neo Classic instant film camera available for attendees to try out. The INSTAX Mini 90 combines a stylish, retro camera design with advanced photographic features and a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality.

Advanced Printing Solutions

Frontier Digital Lab Systems
Fujifilm will demonstrate the new FRONTIER-S DX100 that was developed with high print quality in mind to combine the benefits of dye-sublimation printer size, with the vivid and accurate color reproduction and deep blacks of an inkjet printer. With the FRONTIER-S DX100, photo studios, government agencies, event photographers and retailers can take advantage of its small footprint,  Frontier quality printing, linear consumable pricing, variable print size and surface flexibility for maximum efficiency and profitability. Available April 2014.

Retail Photo Printing Solutions
Fujifilm will also show the new Fujifilm VNX Kiosk Photo Terminal that has a modern design form-factor that features a 16:9 aspect ratio widescreen, a multi-touch 1080p high resolution monitor, and USB 3.0 connectivity for faster data transfer of customer images. The VNX Terminal also offers an improved customer experience with support for higher capacity media cards, an easy to use user interface and an easy-load receipt printer. Coupled with Fujifilm’s Version 6.0 software, retailers can offer a wide range of photo print and specialty products. When combined with the FRONTIER-S DX100, retailers have a variety of instant and lab print configurations that offer exceptional on-site flexibility and scalability. Available April 2014.

To experience Fujifilm’s full line of advanced imaging products, visit booth #13013 during CES on January 7 – 10 at the Las Vegas Convention Center.  For more information about Fujifilm’s products and services, please visit:  www.FujifilmUSA.com.

Fujifilm research as of November 2012. Compared with other digital cameras equipped with an 4/3-inch sensor or larger, based on CIPA standards, and conducted in High Performance mode with AREA-AF. Comparison models include the Canon EOS Kiss X6i, EOS 5D Mark III, Nikon D7000, Olympus OM-D, Panasonic GX1, Sony NEX-7,NEX-6, α77, RX100, HX30V

• Fujifilm research. Compared with X100 and conducted in F16.
• Compared with FUJIFILM X100
• 35mm format equivalent
• According to Fujifilm data

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

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Conclusion

I was hoping for an XPro2 announcement or something more exciting from the X Series, but I’ll have to settle for a very cool new lens. If you haven’t read my Fujifilm reviews yet, please note that I prefer the black cameras as the silver show scratches very easily and the buttons are harder to read on them. This means if you are considering getting a x100s this is good news that is worth waiting for!

I typically don’t review FinePix cameras, but I’ve included the full press release for completeness. If you end up with one of these cameras, please feel free to add comments to this article about what you think about it!

Where to order

Click the images and links in the article to go to B&H to learn more and pre-order these products once they are available for pre-order.

Please note that if the links are not working please try again tomorrow. If you still have problems pre-ordering after January 7th please contact me.

Other articles you may enjoy

If you enjoyed this article, you may also enjoy these:

• Fujifilm X20 (My personal P&S camera)
• Fujifilm X100s
• Fujifilm X-E2
• Fujifilm X-M1 Preview
• Fujifilm XPro-1
• Fujifilm XQ1 (vs X20 & Canon s110)
• Fujifilm X-S1
• Fujifilm X-E1, X100s, X20 & X10 Compared

Disclosure

If you make a purchase using links found in this article, I may make a commission. It doesn’t cost you a penny more, but it does help to support future articles like this.

REVIEW: Fujifilm X-E2 – A DSLR Replacement?

Fujifilm X-E2

When I first shot my first X-Series camera, the x100, I was instantly in love with the charm of this compact Fujifilm series. However the x100 was a nightmare to use indoors and its fixed focal length lens turned me off. When the X-Pro1 came out my expectations were high as my lens concerns were addressed by a camera with an interchangeable lens, but despite the great in-camera results I got with that camera I still cursed it’s AF system. The price of the X-Pro1 was a tough pill to swallow for many, so they ditched the expensive hybrid view to make the super successful X-E1.

Fast forward to today and the X-E2 is one of the hottest cameras for the holiday season because of the incredible performance of the x100s.The x100s seemed to address all of the sins of past Fujifilm cameras and add much improved AF performance, so I highly anticipated getting my hands on the X-E2. I’m happy to say that it didn’t disappoint in that it is a fantastic cameras with some of the same quirks as its predecessors.

I’m a big fan of the X-series so this is one that I was saving for this holiday season. Read on to see how I liked it and if I decided to get it. You can also check out a gallery of sample images at http://photos.ronmartblog.com/fujifilm/x-e2.

Video Overview Review

I hate doing video, but I’m testing a video lighting product right now so I’m including a simple overview review video:

View X-E2 Video Review on YouTube

Compared to the X-E1 & X100s

Honestly I didn’t see much beyond speed and image quality improvements to set the X-E2 ahead of the X-E1. Wi-fi is a new addition over its predecessor, but from a shooting perspective the two cameras feel identical.

When compared to the x100s, I find the X-E2 to be identical in nearly every way except the viewfinder & fixed lens. Personally I prefer the X-E2 viewfinder, so I’d advise those deciding if they should get a x100s or X-E2 that they should go for the X-E2.

Bookshelf Test

My bookshelf shots are taken with camera default settings but at ISO 200 (the native base ISO for this camera). As you can see below the color and quality of the image are very solid, but it’s rather dark in the shadows despite the in-camera Dynamic Range setting being set to Auto.

f/2.8 @ 18 mm, 1.7s, ISO 200, No Flash

The image quality is excellent even with the kit lens, and the color is outstanding. Click this article to see how the Adobe raw processing works with the X-E2.

If you turn off RAW you can go to ISO 12800 and 56000, but the results aren’t that impressive from a color and detail standpoint:

f/2.8 @ 18 mm, 1/80, ISO 25600, No Flash, AWB, Standard Film Simulation, NR=0

You’ll definitely want less aggressive noise reduction, so I recommend setting the NR setting to –2. Here’s how detail is obliterated with the in-camera noise reduction:

There’s no RAW after ISO 6400, so if you use ISO 12800 or 25600 you’ll want to turn noise reduction off to avoid the smearing shown here at ISO 25,600

Even at f/22 I found the image quality to be excellent when a tripod and low ISO were used. The lack of obvious diffraction certainly puts this camera ahead of most at this price range and sensor size.

From an image quality standpoint, this camera is definitely on par or better than many DSLR’s with APS-C size sensors. It’s certainly on par with the x100s (which you can compare against by downloading images from here). Click here for a gallery of x100s images.

Sample Images

Click here to go to my Real World Sample Images article

Observations

The ability for the auto focus to lock in low light seems to be lens dependent as I’ve seen consistent poor performance with the 18-55mm lens, but good performance with newer lenses like the 55-200mm seems to be more reliable. That said, the pre-release X-E2 seemed to perform better than what I see with the released version, so I’m suspecting there will probably be a firmware update in the future that improves upon the low light auto focus problems I continue to see with this model.

The built-in flash height still hasn’t changed so it will get the job done, but you’ll get shadows on longer zoom lenses with hoods as shown below…

Popup flash gets the job done but it's nothing to write home about

Remove the hood from the 18-55mm when using the popup or you'll get shadows like this

There’s also some carryover body design problems from the X-E1. They include an AF illumination lamp that is easy to block with finger, and the AF mode switch is easily bumped with the finger. I also find the in-camera noise reduction to be horrible (it destroys detail), so when not reviewing for the blog I prefer to set Noise Reduction to –2 and use Noiseware to eliminate noise better while still preserving detail.

The Velvia film simulation is still my favorite for everything but people where it seems to do a skin softening effect on people that make them look very plastic like. Here’s an example that shows how reds look using standard film simulation:

f/4 @ 44.4 mm, 1/60, ISO 2500, No Flash, AWB, Standard Film Simulation

and here’s the vibrant Velvia film simulation (no edits):

f/4 @ 44.4 mm, 1/60, ISO 2500, No Flash, AWB, Velvia Film Simulation

Here’s the problematic face smearing (even when in-camera noise reduction was off):

f/4 @ 55 mm, 1/17, ISO 6400, No Flash, Velvia film simulation & NR = -2

While the dynamic range isn’t anything to write home about, it’s not bad. Here’s a tough shot because it was taken in total darkness:

Shot in total darkness, but a great AF assist beam and good contrast helped to get the shot
f/2.8 @ 18 mm, 1/60, ISO 800, No Flash, AWB, Standard Film Simulation

Overall I had no issues with this camera from a quality standpoint, and the speed overall seems to be much better in the X-E2 than its processor.

Great Lens Choices

Fujifilm has done an incredible job of bringing a wide range of excellent lenses to market. They’ve also teamed up with Zeiss to provide a an excellent range of premium quality lenses:

FUJIFILM X-Mount Lens Roadmap - July 23, 2013

For those who are wondering, my favorite lens in the Fujifilm lineup is the 23mm:

Fujifilm XF 23mm f/1.4 R Lens

This lens with the X-E2 will have x100s owners wishing they would have waited this super combo. Sure, it’s a lot more expensive, but this is one of those “sure to be a legend” lens like Canon’s 85mm f/1.2L and Nikon's 14-24mm.

Will I give up my DSLR and go mirrorless?

With great image quality, lenses and even a EF-42 shoe mount flash for only $159 (at the time of this writing) to round out this platform to give you really everything you need to make a switch from a DSLR. The question is should you? Will I?

As great as these cameras are, I still prefer my DSLR bodies primarily for the autofocus performance. Yes, these are excellent cameras, so if I were to buy one it would be a complementary setup to keep me from having to lug my heavy DSLR around.

Prior to getting my review unit of the X-E2, I was 100% convinced that this was “the” one I was going to buy. I adored the x100s, but I need more lenses choices. I don’t care about a X-Pro2 because I think the optical viewfinder on this class of camera is garbage, so the electronic viewfinder on the X-E2 is good enough for me. However, the real world indoor performance of the AF system still isn’t where I want it to be so I don’t think I could trust it as my only camera when traveling. With that reality, it means that I’d still need to lug my DSLR on trips so this would become more of a hassle when traveling.

Around town I’d feel totally confident to only bring the X-E2 as long as I had the right lenses, but there again presents another problem for me – I’d  probably need to invest in at least three lenses and a flash. For me that just added up to more expense than I wanted, so in the end I’ve decided that this fantastic and fun to use camera just isn’t for me – for now. However, if I was going to go mirrorless this would be the one I’d get. 

Conclusion

If you are looking for an x100s with interchangeable lenses or you were disappointed with the X-Pro1 performance then your dream camera has arrived. There’s lots to love about the X-E2 as its build quality is excellent, the lens choices are plentiful, and the image quality makes me fall in love with photography all over again. This is an excellent product that I long to own should I decide to buy with my heart instead of my head, but for now common sense keeps me behind a DSLR for at least another generation.

If you don’t already own a DSLR then I’d say start with this camera and invest in the X mount lenses. If you stick with prime lenses, the AF performance seems to improve so there’s a workaround if you are willing to pay the price of more lenses.

The Fujifilm X-E2 is an excellent camera that I highly recommend. I also think it makes sense over the x100s as XF 23mm lens will give you everything people love about the x100s with better image quality and the ability to swap to a different lens when you need it.

May 2014 Update

After being disappointed with the selector controls of the X-T1, I finally broke down and bought the X-E2. I’ve been very happy with it, and these lenses that I tested with it were amazing:

• Fujifilm XF 56mm & XF 10-24mm Lens Review

Where to order

• Fujifilm X-E2 KIT w/18-55mm (Black) – (Adorama)
• Body Only Link – (Adorama)

Other articles you may enjoy

If you enjoyed this article, you may also enjoy these:

• Fujifilm X-T1 (includes 18-55mm & 23mm lens reviews)
• Fujifilm X-E2 – Real World Sample Images (Includes raw processing info)
• FIRST LOOK: Fujifilm X-E2 & X-Q1 (ISO 12,800)
• Fujifilm X-E2 & X-Q1 - Preview and more info
• Fujifilm X20 (My personal P&S camera)
• Fujifilm X100s
• Fujifilm X-E1
• Fujifilm X-M1 Preview
• Fujifilm XPro-1
• Fujifilm X-S1
• COMPARISON: Fujifilm X-E1, X100s, X20 & X10

The Perfect Bag for this Camera

Think Tank Photo Mirrorless Mover 30i

I carried the X-E2 in my Mirrorless Mover or Turnstyle 20 bag during my testing and found both to be excellent choices for this camera.

Disclosure

If you make a purchase using links found in this article, I may make a commission. It doesn’t cost you a penny more, but it does help to support future articles like this.

PhotoPlus 2013 Summary

Photography legends - Douglas Dubler & Michel Tcherevkoff

I’ve been attending PhotoPlus for the past three years, but this was by far one of the best. It seems the economy is bouncing back, and so are the budgets of the big photography companies. As a result, the booths were impressive and the volume of new products coming out is incredible.

Lots of progress for ronmartblog.com

NEC displays 3 of my photos of its new 30" PA series display
Shown here using sRGB and Full Color Gamut at the same time with PIP mode

As an independent blogger, the biggest problem I have is getting enough recognition from the big photography companies so that I can be added as a trusted source for early release information. This year I think I’ve finally got the right contacts and agreements to make that happen, so I’m excited to be in a better place to have information for you as soon as embargo dates are reached.

Thank YOU for your support in growing this blog so I could finally make this happen with some of the hold out companies from the previous year.

Lot’s of hands on love

I had a blast playing around with the new cameras and am very eager to bring you my full reviews. Below is a quick photo summary of some of the products I was able to try out with the full attention of the respective camera makers technical and/or marketing representatives:

The new Sony α7 & α7R were the most frequently talked about products at the show

The Zeiss Otus 55mm f/1.4 vs 50mm f/1.4 proved why it was bigger & more expensive

The Nikon AW1 proved to be a real underwater camera

Nikon D610 had my attention after the D600 captured my camera of the year title last year

The D5300 was so advanced that many speculated if other models would need a quick refresh to catch up

Fujifilm had me excited about their newest cameras

Fujifilm's Kayce Baker had some amazing prints that showed off the power of the x100s

Canon's only highlight was the firmware update for the 1D X,
but I was still excited as an owner of that camera

Conclusion

PhotoPlus is open to the public each year in late October in New York City. I highly recommend it as a it’s a place where you can learn about the latest gear and rub elbows with the who’s who of the photography business. It’s expensive, but if you do business in the photography industry it’s worth it.

Other articles you may enjoy

If you enjoyed this article, you may also enjoy these:

• FIRST LOOK: Fujifilm X-E2 & X-Q1 (ISO 12,800)
• PRESS RELEASE: Canon Firmware Upgrades for the EOS-1D X AND EOS-1D C Digital SLR Cameras Deliver Improved Creative Control and Convenience
• New Nikon, Panasonic & Sony Cameras available for Pre-Order
• Nikon D610 NOW Shipping and in Limited Stock
• Have My Dream Fujifilm Cameras Arrived? (X-E2 & X-Q1)–Sample Images Gallery Link Included
• Deals Newsletter 10-23-2013 

Disclosure

If you make a purchase using links found in this article, I may make a commission. It doesn’t cost you a penny more, but it does help to support future articles like this.

Have My Dream Fujifilm Cameras Arrived? (X-E2 & X-Q1)–Sample Images Gallery Link Included

If you read my x100s review, you know that I loved that camera – A LOT. However, I would never spend that kind of money for a fixed lens camera. It just makes no sense to me. However, I wanted a x100s in a X-E1 body, and it seems that Fujifilm has both listened and delivered!

A interchangeable lens camera with the X-Trans CMOS II and EXR Processor II is exactly what I wanted, and the lens line up for XF lenses keeps getting better and better. I can’t wait to get my hands on this one!!!

With a 1D X as my primary shooter, this camera might just be the one that causes me to give up my 5D Mark III in favor of a more compact second camera.

Fujifilm X-E2 KIT w/18-55mm (Black) – (Adorama)
Body Only Link – (Adorama)

Fujifilm X-E2 KIT w/18-55mm (Silver) – (Adorama)
Body Only Link – (Adorama)

*** CLICK HERE to see sample images taken with the X-E2 ***

Fujifilm X-Q1 – Perhaps my next Point & Shoot!

I loved my x10 so much that I named it my Point & Shoot of the Year a few years back, so it was a no brainer for me to get the x20. As much as I love it, it would be nice to have something that is a little smaller – especially when my wife and I are out on a formal dinner date.

Everything I see from the specs on this one sounds good, so I am excited to see it in New York next week. I’m even more excited about reviewing it!

Fujifilm X-Q1 (Black)

Fujifilm X-Q1 (Silver) – (Adorama)

Conclusion

I’m very excited about these cameras and can’t wait to review them. I really hope I can get my review unit soon and have one under the Christmas tree this holiday season!

Where to order

Click any of the links above to learn more or pre-order these cameras.

Other articles you may enjoy

If you enjoyed this article, you may also enjoy these:

• Fujifilm X20 (My personal P&S camera)
• Fujifilm X100s
• Fujifilm X-E1
• Fujifilm X-M1 Preview
• Fujifilm XPro-1
• Fujifilm X-S1
• COMPARISON: Fujifilm X-E1, X100s, X20 & X10
• New Mirrorless Panasonic & Sony Cameras available for Pre-Order (Oct 17 2013)

Press Releases

The following are the official unedited press releases for these cameras:

FUJIFILM ONCE AGAIN REDEFINES THE PHOTOGRAPHIC EXPERIENCE WITH THE NEW X-E2

New X-E2 digital camera features high-speed hybrid AF with phase detection, lens modulation optimizer and professional movie capture

Valhalla, N.Y., October 18, 2013 – As a leader in advanced digital camera technology and outstanding image resolution, FUJIFILM North America Corporation today announced the new FUJIFILM X-E2, a premium interchangeable lens camera featuring the latest generation 16.3 Megapixel APS-C X-Trans CMOS II ^*1 sensor and the segment’s fastest autofocus of 0.08 seconds^*2 for a truly remarkable photographic experience.

As the fifth interchangeable lens camera system introduced within the award-winning FUJIFILM X-Series, the FUJIFILM X-E2 delivers picture quality that rivals full-frame cameras with high definition image capture, Fujifilm’s legendary color reproduction and category-leading speed.

“Outstanding image quality and beautiful design are the hallmarks of the FUJIFILM X-Series experience, and today’s announcement of the new X-E2 shows Fujifilm’s unrelenting commitment to photographic excellence,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation, Imaging and Electronic Imaging Divisions. “With the X-E2, photographers will immediately be amazed by its high-speed hybrid AF with phase detection, pin-sharp image quality, and improved HD movie capture for endless photographic possibilities.”

Award-winning 16.3 Megapixel APS-C X-Trans CMOS II sensor and EXR Processor II

The FUJIFILM X-E2 uses the 16.3 Megapixel APS-C X-Trans CMOS II sensor which expertly controls moiré and false color generation. This is attained by using an original color filter array with a highly randomized pixel arrangement that removes the need for an Optical Low Pass Filter (OLPF) that degrades resolution. The image quality in the X-E2 is further refined by the inclusion of the first Lens Modulation Optimizer (LMO) for interchangeable lens cameras.

The EXR Processor II in the new X-E2 more than doubles the processing speed^*3 of the previous generation. It is able to harness the information taken from over 100,000 phase detection pixels incorporated in the X-Trans CMOS II to deliver extraordinary imaging capability.

This advanced technology has been made possible by the integrated development of lens, sensor and processor, and is based on the optical performance and characteristics of individual lenses. With each of these components working together, the X-E2 achieves astonishing resolution, extends dynamic range, and reduces noise at high sensitivity.

Fast and accurate focusing

The FUJIFILM X-E2 gives photographers and enthusiasts ultra-fast response times to catch even the quickest memorable moments. The X-E2 has a rapid startup time of 0.5 seconds^*4, minimal shutter lag of 0.05 seconds, and high-speed continuous shooting of 7.0 fps (up to approx. 28 frames) ^*5.

With its auto switching AF, the X-E2 combines contrast AF with an improved phase detection AF algorithm that provides accurate capture of low-contrast subjects in low light as well as high-speed responsiveness.

Manual focus made easier

Manual focus has been made easier by the inclusion of Digital Split Image^*6 technology. This helps the user achieve pin-sharp focusing by simply adjusting focus to line up the four stripes displayed in the central part of the live view. Focus Highlight Peaking allows for an outline in

high contrast areas of subjects during focusing, further assisting the photographer in achieving stunningly sharp images.

Classic design and intuitive operation

The FUJIFILM X-E2 continues the tradition of the X-Series with uncompromising craftsmanship and classic design that puts the photographer first. The X-E1 features manually adjustable shutter speed and exposure compensation dials, which has been increased to ±3 EV, for easy controls. The X-E2 also allows users to customize up to four buttons on the top and back of the camera to suit their own shooting style.

The X-E2 features a bright and accurate 2.36 million dot OLED viewfinder with Fujifilm’s original optical design for a distortion-free field of view. A premium clear 3” LCD screen with 1.04 million dot resolution and reinforced glass gives users high viewing angles and a true view of their subject.

Improved movie performance

The FUJIFILM X-E2 shoots full HD video at 1920x1080 with up to 60fps with AF tracking performance for exceptional speed, accuracy and smoothness with a high bitrate of 36Mbps. The X-E2 delivers quick focusing on subjects, even when panning and zooming. With the X-E2, film simulation settings and exposure compensation (±2 EV) can be used during movie recording.

Easy Image Transfer with WiFi^® button

The FUJIFILM X-E2 includes a WiFi button that lets users transfer high quality photos and movies^*7 to smartphones, tablets and computers for easy sharing on social media sites.

To connect the X-E2 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the X-E2. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.

Once paired, users can press and hold the WiFi button to begin sharing images and movies immediately to their smartphone or tablet.

The X-E2 also has an Advanced Filter function and Film Simulation modes to give users a range of creative filters and film effects to apply and achieve unique and artistic looks.

FUJIFILM X-E2 key features list:

• 16.3 million Megapixels APS-C X-Trans CMOS II Sensor
• EXR Processor II
  • Start-up time of 0.5
  • Shutter lag time of 0.05
  • Shooting interval time of 0.7
• AF speed 0.08 seconds
• Lens Modulation Optimizer for improved image quality
• Extra high resolution 2.36 million dot OLED electronic viewfinder
• ±3 EV Exposure Compensation dial with third stops increments
• 3” (1.04 million dot) premium clear LCD (High contrast, High Brightness and Wide viewing angle)
• Built-in Super Intelligent pop-up Flash(hot shoe attachment also available for external flash)
• ISO200 - 6400, extended ISO 100, 12800, 25600, Auto(maximum ISO setting from ISO 400 – ISO6400 available)
• Q Menu shortcut button
• In-camera RAW converter
• Film simulation modes (Velvia, ASTIA, PROVIA, Monochrome, Sepia, Pro Neg.Std & Pro Neg.Hi)
• Artistic features: Multiple exposure, Panoramic shooting,Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key, and Partial Color.
• Selection of Bracketing functions (AE/ISO/Dynamic Range &Film Simulation)
• Full HD Movie
• Microphone/shutter release input (φ2.5mm)
• Super Intelligent Flash
• Approximately 350 shots per battery charge

FUJIFILM X-E2 accessories list:

• Dedicated all-leather case BLC-XE1 with separate cloth wrap
• Compatible with all FUJINON X Mount lenses
• M Mount Adapter for additional lens compatibility
• Hand Grip HG-XE1
• Three dedicated flash models to choose from depending on requirements (EF-X20, EF-20, EF-42)
• Protector filters (PRF-39, PRF-52, PRF-58 and PRF-62)
• Remote release RR-90

The FUJIFILM X-E2 (body only) will be available in November 2013 for $999.95 in both black, and a two-tone black and silver.

The FUJIFILM X-E2 and XF18mm-55mm (27-84mm) F2.8-4 lens (kit) will be available in November for $1,399.95.

The FUJIFILM X-E2 uses the same FUJIFILM X-Mount as the X-Pro1, X-E1 X-M1 and X-A1, and all FUJIFILM XF and XC lenses work with all X-Series interchangeable lens cameras.

The current Fujifilm lens family includes the following FUJINON XF and XC lenses:

• XF 14mm F2.8
• XF 18mm F2.0
• XF 23mm F1.4
• XF 27mm F2.8
• XF 35mm F1.4
• XF 60mm F2.4
• XF 18-55mm F2.8-4.0 OIS
• XF 55-200mm F3.5-4.8 OIS
• XC 16-50mm F3.5-5.6 OIS
• XC 50-230mm F4.5-6.7 OIS

*1: X-Trans is a trademark or registered trademark of FUJIFILM Corporation

*2: FUJIFILM research as of September 2013. Compared with other digital cameras equipped with 4/3-inch sensor or larger, based on CIPA standards, and using internal measurement methods under high performance mode. Attached with XF14mm F2.8R lens.

*3: Compared with EXR Processor Pro

*4: In high performance mode with XF27mm F2.8 lens

*5 JPEG format: Use a card with SD speed class with class 10 or higher.

*6 Digital Split Image is a trademark or registered trademark of FUJIFILM Corporation

*7 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 83 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

NEW FUJIFILM XQ1 COMBINES STUNNING IMAGE QUALITY WITH ULTRA PORTABILITY

Pocket-sized XQ1 features bright F1.8 4x zoom lens, 2/3” X-Trans CMOS II sensor and amazing 0.06 second AF speed

Valhalla, N.Y., October 18, 2013 – As a leader in advanced digital camera technology and outstanding image resolution, FUJIFILM North America Corporation today announced the new FUJIFILM XQ1, a premium pocket-sized digital camera with a bright FUJINON F1.8 4x zoom lens, an advanced 12 Megapixel 2/3” X-Trans CMOS II^*1 sensor with phase detection, and the EXR Processor II that delivers the world’s fastest autofocus speed in its category of up to 0.06^*2 seconds.

“The XQ1 combines the amazing image quality of the Fujifilm X Series with ultra-portability that makes taking beautiful pictures enjoyable anywhere,” said Manny Almeida, senior vice president and general manager, FUJIFILM North America Corporation, Imaging and Electronic Imaging Divisions. “The XQ1 is the most portable X-Series camera ever developed, and people can now experience a premium compact that easily slips into a pocket or purse.”

X-Series image quality and advanced focusing

The FUJIFILM XQ1 uses the 12 Megapixel 2/3” X-Trans CMOS II sensor that is designed to control moiré and false color generation by using an original color filter array with a highly randomized pixel arrangement. This technology removes the need for an Optical Low Pass Filter (OLPF) that degrades resolution. The image quality in the XQ1 is further enhanced by using a Lens Modulation Optimizer (LMO) for stunningly sharp pictures, as well as a 3.0 stop^*3 Optical Image Stabilization for shooting in low light situations.

The newly developed FUJINON F1.8 4x zoom (25-100mm^*4) is constructed with 4 aspherical and 3 extra low dispersion lenses and each lens surface is coated with HT-EBC to reduce flare and ghosting. The XQ1 also has a wide sensitivity range from ISO100 to ISO12800 so you can take realistic and vibrant images even in low light.

The EXR Processor II in the new XQ1 more than doubles the processing speed^*5 of the previous generation, and it easily captures the information taken from over 100,000 phase detection pixels incorporated in the X-Trans CMOS II to deliver astonishing images.

Superb shooting speed and premium compact design

The XQ1 boasts that world’s fastest AF of 0.06 seconds, a shooting interval of just 0.3 seconds^*6 between shots, and a shutter lag of 0.015 seconds to capture even the most fleeting and memorable moments.

With its auto switching AF, the XQ1 combines contrast AF with an improved phase detection AF algorithm that provides accurate capture of low-contrast subjects in low light as well as high-speed responsiveness. The XQ1 also gives users Focus Highlight Peaking that outlines high contrast areas of subjects during focusing, which helps users focus accurately for picture results that look fantastic on-screen and in print.

The XQ1 is made with outstanding craftsmanship and the classic design that the X-Series is known for, all within an ultra-small body that is 3.93” (w) x 2.3” (h) x 1.3” (d). With a sharp 920,000 dot LCD screen made of anti-reflective glass, the XQ1 gives photographers an amazing 85°vertical and horizontal viewing angles as they frame every shot.

Improved movie performance

The FUJIFILM XQ1 shoots full HD video with up to 60fps and AF tracking performance for quick and smooth focusing that records clear subjects, even when moving the camera body thanks to its dedicated image stabilization.

Easy Image Transfer with WiFi^® button

The FUJIFILM XQ1 includes a WiFi button that lets users transfer high quality photos and movies^*7 to smartphones, tablets and computers for easy sharing on social media sites.

To connect the XQ1 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the XQ1. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.

Once paired, users can press and hold the WiFi button to begin sharing images and movies immediately to their smartphone or tablet.

The XQ1 also has an Advanced Filter function and Film Simulation modes to give users a range of creative filters and film effects to apply and achieve unique and artistic looks.

FUJIFILM XQ1 key features list:

• 12 Megapixels 2/3” X-Trans CMOS II Sensor
• EXR Processor II
  • Start-up time of 1.0
  • Shutter lag time of 0.015
  • Shooting interval time of 0.3
• AF speed 0.06 seconds
• F1.8-F4.9 4x optical zoom equivalent to 25-100mm in 35mm format
• 4x Intelligent Digital Zoom (16X combined with optical zoom)
• Lens Modulation Optimizer for improved image quality
• 3” (920,000 dot) premium clear LCD (High contrast, High Brightness and Wide viewing angle)
• Built-in Super Intelligent pop-up Flash
• ISO100 – 12800
• Full HD Movie
• In-camera RAW converter
• Film simulation modes (Velvia, ASTIA, PROVIA, Sepia and Monochrome)
• Artistic features: Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key, and Partial Color Selection of Bracketing functions (AE/ISO/Dynamic Range &Film Simulation)

FUJIFILM XQ1 accessories list:

• Bottom leather case (Black BLC-XQ1 BC and Brown BLC-XQ1 BW)
• Waterproof case WP-XQ1 for depth to 40 meters
• O Ring Kit ORK-XQ1

The FUJIFILM XQ1 will be available in October 2013 for $499.95 in both all-black and all-silver.

*1: X-Trans is a trademark or registered trademark of FUJIFILM Corporation

*2: FUJIFILM research as of September 2013. Compared with other digital cameras equipped with 2/3-inch sensor or larger, based on CIPA standards, and using internal measurement methods under high performance mode

*3: CIPA standard

*4: 35mm format

*5: Compared with the EXR Processor Pro

*6: In High Performance Mode

*7: FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720

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